Arby's has pioneered many fast food innovations. The chain gambled with Hushpuppy Breaded Fish Strips, Curly Fry Vodka, and Real Country Style Rib Sandwich
It's safe to say that Arby's most popular limited-time menu item will return. The chain's president Jim Taylor feels reviving the Wagyu
Steakhouse Burger is smart business. "It was the most successful LTO (limited-time offer) that we've ever done, relative to sales volume,"
The first Arby's burger will return nationwide on Nov. 21. The beefy burger is 51% American Wagyu and 49% ground beef cooked sous-vide then flash-fried.
Arby's hadn't a grill like other fast-food burger establishments, so it had to get inventive. The short fry gives it a characteristic crust and sous-
vide preserves the juicy juices. Taylor serves the burger on a brioche bun with shredded lettuce, onions, pickles, tiny tomato slices, and a "to die for."
The May run sold out faster than expected, thus Arby's is bringing the burger back so soon. "We had planned to
have it in the restaurant six to eight weeks," Taylor explains. "We sold out in two weeks." Clearly, demand exists.
Since it offers value that the space lacks, Taylor recommends returning for the Wagyu Steakhouse Burger. "During recessionary times people
want to best bang for their buck and I think that our food provides great value," adds. "The size of the burgers in the category feels like they are ever-shrinking.