Chipotle introduced a chicken innovation for the first time in 29 years.
For a limited time, all U.S. and Canadian restaurants are serving the new Pollo Asado, which is hand-chopped
grilled chicken mixed in a spice mixture and marinated in fresh-squeezed lime juice and cilantro. Sounds juicy!
Before today, Chipotle's only chicken option was Chicken Adobo, its best-selling protein. In November, the fast-casual Mexican company
tested the Pollo Asado in Sacramento, California, and Cincinnati, Ohio, as part of a menu effort to attract more customers.
The firm says, "Customer feedback and sales from the Pollo Asado test were on par with the test market results of Smoked Brisket, Chipotle's
bestselling menu innovation in the company's recent history." Chipotle achieved this because the brisket sold out early because of its popularity.
From March 14 to 20, Chipotle will waive delivery fees on any Pollo Asado orders submitted on the app and website. It's unknown how long
it will be available. Customers must order one Pollo Asado entrée and spend $10, excluding taxes and fees, to qualify.