New Burger at McDonald's Have Been Underwhelming

In the US, vegetarians may have to avoid McDonald's for now.

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A BTIG analyst predicts that the McPlant burger will not debut on national menus this year after poor test sales.

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Surprising? Perhaps not. BTGI's Peter Saleh writes that the McPlant burger, which debuted in 2020 in small US, Swedish, Danish, Dutch,

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Austrian, and U.K. markets, is not as popular as the McRib, Egg McMuffin, or crispy chicken sandwich.

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The aim was 40 to 60 McPlant burgers each day in Dallas-Fort Worth, but sales in San Francisco fell short of the 125-300 sandwiches per week estimate.

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"Demand was practically non-existent in more rural East Texas at a few sandwiches per day," Saleh reported.

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The plant-based burger sold 70 per day in eight sites in early testing, but it hasn't met expectations, especially outside urban regions.

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The McPlant has Beyond Meat, a bun (presumably baked on the same griddle as meat burgers), cheese, lettuce, tomatoes, onions, pickles, and mayo sauce.

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Mickey D's still offers plant-based options, and customers can cross the pond for a McPlant or visit Burger King for the Impossible Whopper

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Previously, this item falsely said that McDonald's will debut a vegan McPlant in the US.

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