Coca-Cola and PepsiCo, the world's top two soda firms, don't rest on their still-number-one brands, Coca-Cola Classic and Pepsi.
New brands sometimes sell well. Like Coke's $7 Sport & Team Bottles, they can become collectors. In the industry, "zombies"
The $237 billion carbonated drink industry relies on taste advancements and savvy marketing to keep juices and profits flowing.
Pepsi's 2022 Nitro Pepsi flavor, released on March 28 and available at grocery stores, no longer uses carbon dioxide in its "carbon"ation process.
Colas carbonate. Nitrogen is designated for cold beer and Starbucks coffee, so is Nitro Pepsi a cola? Consider it hybrid. The Nitro Pepsi news release claims
Computer nerds were stereotyped as Coke drinkers for years. Coca-Cola Zero Sugar Byte, its latest limited edition, takes the "byte" from screen-time
The company also hopes gamers and Coke fans will help define Byte as a "pixel-flavored" beverage "born in the metaverse."
Pepsi and Starbucks are launching BAYA Energy to enter the energy drink market. Through its North American Coffee Partnership RTD, the two developed the brand.
A "breakthrough innovation," Coca-Cola announced last year, Coke with coffee "sips like a Coke and finishes like a coffee." The launch offered vanilla, dark mix, caramel