Steakhouse Chain Is Soaring In Popularity More Than Others

"Legendary Food, Legendary Service" has always been America's largest steakhouse chain's motto. However, the Texas Roadhouse has recently been about amazing gains.

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The beloved franchise, with 610 locations worldwide, has been seeing a booming boom. Its success is part of a pandemic-driven industry trend

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—steakhouses are popular, with most companies witnessing a sales increase in the last year.

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Texas Roadhouse has dominated in recent weeks due to its massive popularity during a time when most of its competitors faltered. 

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According to Restaurant Business, Texas Roadhouse's client visits remained above 2020 levels despite the Omicron variant's rise hurting all other big steakhouse businesses.

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This December, the chain's figures were up 15% from 2019, and even when Omicron emerged in 2022, they outpaced 2020 numbers every

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week but one. Sales at Texas Roadhouse peaked in July at 33.4% over 2019. This is happening despite the Roadhouse raising menu prices numerous times since 2020.

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Perhaps the fact that consumers keep coming back despite price rises shows how much Americans want a steak supper. Three of America's

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top five eating chains were steakhouses last year. Even in 2020, when eating out was exotic, steakhouses were America's favorite full-service chain.

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