Walmart has always changed shopping, from opening its first interactive store to extending its drone
delivery service. America's largest retailer now lets shoppers buy on their TVs without leaving the couch.
Walmart's "first-of-its-kind partnership" with Roku will let customers buy featured products from their screens through "shoppable ads." A
press statement says this collaboration would go "beyond the QR code." to revolutionize how people shop and engage with TV and video content.
While watching, viewers can use their Roku remote to click "OK" on ads for products they're interested in. This takes customers to checkout,
where Roku Pay pre-populates their payment information. The viewer can then click "OK" on Walmart's checkout page to order.
TechCrunch reports that shoppable advertising will begin on The Roku Channel's video-on-demand content then spread to other Roku
channels. The ads tech "will bring all the benefits of streaming TV advertising—targeting, optimization, and measurement—to the commerce partnership."
"We're working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration
to purchase," Walmart CMO William White stated. No one has mastered video shoppability. We're the first retailer to offer a shoppable experience and smooth checkout